IMPERIAL IS THE BEST WAY TO DESCRIBE THIS TOWEL. MADE W/ CHLORINE-SAFE SPECIAL DYES THAT HELP CREATE VIBRANT COLOR. IT WILL KEEP ITS APPEARANCE & OVERALL COLOR EVEN AFTER LONG PERIODS OF SUNLIGHT OR HEAVY LAUNDERING. 100% PREMIUM RINGSPUN COTTON LOOPS WILL KEEP YOUR GUESTS SATISFIED W/ THE OVERALL SOFTNESS THIS COLLECTION HAS TO OFFER.